Beyond the Brow is a premier permanent makeup and esthetician studio located in San Rafael, California. The studio offers a range of services including microblading, permanent eyeliner, and skincare treatments.
Despite their exceptional expertise, and close to 20 years of experience and knowledge, they were facing challenges in establishing a cohesive brand identity and leveraging their online presence to attract and retain clients.
West Coast Website was tasked with creating a comprehensive web design and branding solution for Beyond the Brow that would elevate their online visibility, enhance their brand identity, and streamline their client engagement process.
I conducted an in-depth discovery session to understand their values, vision, and unique offerings. A modern and elegant brand identity was crafted, including a sophisticated logo, a harmonious color palette inspired by natural skin tones, and carefully selected typography that exudes professionalism.
A responsive website was designed to provide an immersive experience across all devices. The website showcased Beyond the Brow's portfolio of before-and-after transformations, service details, and pricing. The layout was intuitive, making it easy for visitors to navigate and find information.
High-quality images and videos were produced to showcase the studio's work and highlight their expertise. These visuals were strategically placed throughout the website to capture visitors' attention and showcase the transformational results.
I developed a content strategy focused on skincare tips, makeup trends, and industry insights. Engaging blog posts were created and regularly published, positioning Beyond the Brow as a knowledgeable authority in the beauty industry and improving search engine visibility.
The website's content, meta tags, and structure were optimized for relevant keywords, enhancing its search engine ranking. Local SEO techniques were implemented to ensure the studio appeared prominently in local search results.
Social media profiles were integrated seamlessly into the website, allowing visitors to connect with Beyond the Brow on platforms like Instagram and Facebook. This integration encouraged engagement and showcased the studio's latest work.
A user-friendly online booking system was implemented, enabling clients to easily schedule appointments and view availability. This convenience streamlined the booking process and encourages more client conversions.
Testimonials from satisfied clients were prominently displayed on the website, building trust and credibility among potential customers. The positive feedback conveyed Beyond the Brow's dedication to delivering exceptional results.
The collaboration between Beyond the Brow and Olyaie Design led to remarkable results.
The reimagined brand identity and user-friendly website significantly enhanced the studio's online presence. Beyond the Brow experienced a substantial increase in website traffic and engagement, resulting in a steady influx of new clients.
The website's SEO improvements also propelled it to the top of local search rankings, allowing the studio to stand out in their area.
To enhance the online visibility of Beyond the Brow, various SEO strategies were implemented during the website development process. Content tags were optimized with relevant keywords to improve search engine rankings. Additionally, Google Analytics was integrated to track website performance and gather valuable insights. Image optimization, internal and external linking, backlinking, submission of sitemaps, and well-crafted meta descriptions were all implemented to strengthen the SEO foundation.