Let's Profile People Together
Let's talk about how you can nail target marketing for your small business.
You know what they say, understanding your target market is the secret sauce to business success.
Picture Your Ideal Customer
If I have a trendy clothing boutique, my ideal customers are fashion-forward millennials who love staying ahead of the style game.
They're 18-34, active on social media, and reside in specific urban areas.
They crave unique, on-trend pieces that reflect their individuality and make a bold fashion statement.
By tailoring your marketing efforts to a specific target market, like trendy millennials, you speak their language and create a connection that resonates.
PERSONALIZATION IS KEY TO BUILDING LOYAL RELATIONSHIPS.
The most recognized types of target marketing are:
- Geographic
- Demographic
- Psychographic interests, values, aspirations)
- Behavioral (online behavior, searches, social media engagement, etc..)
